Møre Trafo Makes Bold Strategic Moves

“More of What Matters”

The overarching communication concept is titled “More of What Matters” and has major potential for Møre Trafo.

This is what it looked like when Møre Trafo launched the concept «Mer av det som teller» back in 2006. Now we’re relaunching it in a new look.

“The concept builds on what has shaped Møre Trafo in recent years, but at the same time looks clearly ahead to what will define the company in the time to come. ‘More of what matters’ expresses rationality and value-based positioning with quality, more security, and more competence,” says Sales & Marketing Manager at Møre Trafo, Ivar Lifjeld.

— Why is Møre Trafo making these moves now?

— The industry is changing, and we need to be clearer, more visible, and more customer-oriented than before. Increased competition makes it important to communicate what sets us apart from other players – quality, Norwegian production, expertise, and aftermarket. Customers expect more, both in terms of service, digital availability, and information. We are strengthening the foundation for further growth, especially in aftermarket, innovation, and new market opportunities. This is not cosmetics, but a major strategic step up and an investment in the future, says Husøy.

— What does this mean for the company, the employees, the customers and partners?

— For the company, it means a modern, clearly updated identity that reflects who we are today – and where we are going. The strategy gives us a stronger foundation for growth, recruitment and marketing, and a more hard-hitting presence toward the industry, says Husøy.

Employees

For employees, it’s about renewed pride and a clearer, unifying message: It’s about «Mer av det som teller» – in products, services and culture. The new strategy also means a more powerful toolbox for communication, Sales, customer dialogue, and a clear direction and shared understanding of what Møre Trafo will be going forward.

Customers

For you as a customer, this means more accessible and relevant information. A clearer value proposition for why you should choose Møre Trafo and what you actually get more of by choosing Møre Trafo, plus a simpler, more professional and more predictable customer experience and customer journey.

Partners

For partners, this is about giving Møre Trafo even better visibility and a stronger position that lays the foundation for even closer collaboration. A more modern and professional expression that matches the quality Møre Trafo represents, and greater clarity around services, expertise, and shared opportunities going forward.

— What does Møre Trafo want to achieve with this?

— We want to strengthen the brand and position ourselves even more clearly – especially around quality, safety, Norwegian production, expertise and service. We want to increase our visibility and relevance in the market, especially as competition gets tougher. And it will give us better recruitment and increase our attractiveness as an employer. We want to create more effective sales and communication processes through better tools, templates and digital presence, we want to increase our commercial impact, especially in new market segments and the aftermarket. We want a clear, consistent Møre Trafo story through the concept “More of What Matters”. Now we are really looking forward to rolling out the entire concept and project, says Husøy.

Market and Aftermarket

The two new key roles, Marketing Manager and Aftermarket Manager, are two very important strategic moves for Møre Trafo. The Marketing Manager is, among other things, crucial to lift Møre Trafo from a product-oriented to a more customer- and market-oriented company.

“The push toward the aftermarket also has a clear sustainability dimension. The right level of service and maintenance extends product lifetime. Another factor is that increased use of sensors and electronics makes it more important than before to follow up grid installations in a structured and solid way, and we want to help our customers with that. This is one of the most important new initiatives for Møre Trafo,” says CEO of Møre Trafo, Runar Tandstad.